Public Diplomacy and Soft Power in East Asia by Sook Jong Lee, Jan Melissen (eds.)

By Sook Jong Lee, Jan Melissen (eds.)

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Wang, Public Diplomacy and the Rise of Chinese Soft Power. 53. parentid=32003. 54. Wang, Public Diplomacy and the Rise of Chinese Soft Power. 32 Shin-wha Lee 55. org/en/issue/244. 56. China s Charm Offensive, Los Angeles Times, 2007. 57. CCGA, Soft Power in Asia. 58. Joseph S. com/News/editorials/archives/2005/11/17/2003280538. 59. html. 60. Nye, The Powers to Lead. 61. CCGA, Soft Power in Asia. 62. html, p. 2. 63. CCGA, Soft Power in Asia. 64. William Middlebrooks, Beyond Pacifism: Why Japan Must Become a Normal Nation (Westport CT: Praeger Security International, 2008).

China s Charm Offensive, Los Angeles Times, 2007. 57. CCGA, Soft Power in Asia. 58. Joseph S. com/News/editorials/archives/2005/11/17/2003280538. 59. html. 60. Nye, The Powers to Lead. 61. CCGA, Soft Power in Asia. 62. html, p. 2. 63. CCGA, Soft Power in Asia. 64. William Middlebrooks, Beyond Pacifism: Why Japan Must Become a Normal Nation (Westport CT: Praeger Security International, 2008). CH A P T E R T WO Soft Power as Productive Power Yong Wook L e e Introduction How does soft power work? What is the relationship between hard power and soft power?

44 Concerning South Korea’s self-evaluation of its soft power, the Korean Wave raised South Koreans’ confidence in the cultural realm and they have strong pride as an information technology power. South Koreans have low self- esteem in the area of economic achievement, however, since despite their high expectations that they would benefit from the country’s high economic growth, many South Koreans feel displeased or relatively deprived. They think that the benefits have not been appropriately distributed to them.

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