Metaphor and Discourse by Andreas Musolff, Jörg Zinken

By Andreas Musolff, Jörg Zinken

The participants current a coherent selection of paintings at the functioning of metaphor in public discourse and comparable discourse components from a extensively cognitive-linguistic historical past, supplying a state of the art evaluate of study at the discursive grounding of metaphor from a cognitive-linguistic perspective.

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In the present example, wintertime is more likely to lead to the selection of health-related metaphors than to other metaphors, simply because such metaphors may be higher up in awareness than others. Further factors that play a role in producing differential experience include differential memory and differential concerns, or interests. As an example, let us look at how the latter influences our choice of metaphor in discourse. Intense professional interest may also lead a person habitually to think about and express target domains in terms of a source domain that is based on those professional interests.

Grammatical metaphor, by contrast, is a type of metaphor that can be reconstructed by the linguist as a grammatical reflection on usage. 4 Conclusion In this chapter I have presented a first attempt at a linguistic taxonomy for three manifestations of metaphor that have received attention in diverging traditions. All traditions have discussed these three types of metaphor as part of discourse, or usage events. They have looked at the symbolic structure of these types of metaphor, and analysed their linguistic forms in relation to assumed underlying cross-domain mappings.

As an example, let us look at how the latter influences our choice of metaphor in discourse. Intense professional interest may also lead a person habitually to think about and express target domains in terms of a source domain that is based on those professional interests. A good way of studying this form of variation is to look at letters in newspapers that are sent in to editors by readers. In Hungarian newspapers the authors of the letters often mention their profession. Consider the following letter by a Hungarian electrical engineer concerning the issue of Hungary’s new relationship with Europe in the late 1990s.

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