Corporate Blogging For Dummies by Douglas Karr

By Douglas Karr


"Great chunks of data approximately running a blog, social media, and SEO that would support an individual with a weblog (not simply these in corporations)." (Liz Strauss, writer of profitable weblog,

"If you must be a good company blogger, let's accept really want this ebook" (Brian Clark, founder, Copyblogger, (tweeted on August twelfth -


Establish a profitable company weblog to arrive your customers

Corporate blogs require cautious making plans and a spotlight to felony and company regulations to ensure that them to be efficient and potent. This enjoyable, pleasant, and useful advisor walks you thru utilizing running a blog as a primary line of conversation to buyers and explains easy methods to defend your organization and staff via privateness, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are a good way to supply a conversational and approachable dating with shoppers. you will discover the right way to arrange, execute, determine, and advertise a company running a blog process that you should obtain the rewards that company running a blog offers.
stocks most sensible practices of company running a blog, together with tips of the alternate, what works, and traps to avoid
Walks you thru getting ready a company weblog, constructing a technique, selling that web publication, and measuring its success
studies the legalities concerned with a company web publication, akin to disclaimers, phrases of carrier, remark rules, libel and defamation, and more
beneficial properties examples of winning running a blog courses through the book

Corporate running a blog For Dummies exhibits you the way to set up a company weblog in a secure, pleasant, and profitable demeanour.

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Extra resources for Corporate Blogging For Dummies

Sample text

Traditional top-down organizations often struggle to keep young talent. Providing these young, entrepreneurial staff members a voice on a blog can improve their satisfaction and help you retain great talent. Understanding industry expectations of corporate bloggers Once you begin blogging, you’ll benefit from some unwritten expectations of bloggers. In the first years of blogging, the term blogosphere was penned to describe the underlying network of blogs on the Internet. Although no formal rules exist for interacting with the blogosphere, you should still follow some code of behavior.

Drag the WordPress Related Posts widget from the Available Plugins section into the sidebar where you want to view it. 8. Add a title for the WordPress Related Posts section. 9. Click Save. ✓ Application Programming Interface (API): A series of development commands that allow for content to be imported, enhanced, integrated, or exported. me. com) allows businesses to set up a site to answer questions online, but it has a number of integrations to make publishing of that content to your blog very easy.

A blog can also be used to distribute audio. By publishing information in text, voice, and video, you’re reaching different audiences the way they wish to be reached. Defining a Blogging Strategy The first step of a successful blogging strategy is to understand the content that drives traffic to your blog from search engines and other referring Web sites. indd 35 6/30/10 7:41 PM 36 Part I: Getting Started with Corporate Blogging As you begin to think about your blogging strategy, content will be your primary concern.

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