By S. McEvoy-Levy
The e-book examines a serious time and position in contemporary international historical past (the finish of the chilly struggle) and the recommendations and values hired within the public international relations of the Bush and Clinton Administrations to construct household and overseas consensus. It presents perception into the makes use of of Presidential energy and offers a version and an indication of ways the function of rhetoric can be utilized to check the overseas coverage of the USA.
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Extra info for American Exceptionalism and US Foreign Policy: Public Diplomacy at the End of the Cold War
Carter's rhetoric proposed a spiritual renewal of the United States which would lead inevitably to the augmentation of the United States' power. A return to basic principles, according to Carter, would illustrate that the United States' foreign policy interests and mission lay in global, humanitarian intervention in the broadest terms. Speaking at the University of Notre Dame in 1977, Carter employed the traditional formula of failure and selfdeprecation leading to renewed moral purpose: Being confident of our future, we are now free of that inordinate fear of communism which once led us to embrace any dictator who joined us in that fear [.
For example, Bush used Lincoln, World War Two and Cold War themes in 1989, and Hitler and Vietnam themes during the Persian Gulf War. Clinton's early speeches were dominated by New Covenant and New Deal themes. The differences in policy focus, political experience and para-ideology suggested by the contrasts in these recurring themes make the mutual reliance of Bush and Clinton on an overarching message of American exceptionalism even more significant. These themes were not window-dressing; they defined presidencies and to a significant extent created these Administrations' historical legacies.
Other recurring motifs of US foreign policy rhetoric discussed in this book, such as `moral responsibility', `American credibility', `protection and extension of democracy', `containment', `exorcism of Vietnam', are also derived from this `para-ideological' root. The theme of American exceptionalism is `para-ideological' because it is a crystallization of a set of related ideas which explain the world and the US role therein. It does not have the coherence of an ideology nor has it been codified as a means towards some definable political end, but it underwrites much of US foreign policy.