Assessment: The all-new Adweek positive aspects information and data for advertising, media and advertisements pros that you just can’t locate wherever else. every one factor comprises profiles and interviews with best newsmakers, reviews of scorching advert campaigns, the newest tendencies in print, electronic and advertisements and lots more and plenty more.
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Extra resources for Adweek (23 May 2016)
MAY 23, 2016 | ADWEEK TO A BORN LEADER, IN BUSINESS AND ON THE TRACK. Congratulations, Mr. Toyoda, on being named to the Adweek Power List. You are truly an inspiration to us all. T H E P O W E R L I ST NPD Group analyst Matt Powell. “The company has made massive investments in websites and apps. ” Plank, 43, a former University of Maryland football star, has made all the right moves on the corporate playing ﬁeld, leading Under Armour into the ﬁrst string of sportswear and apparel makers (from humble beginnings a decade ago when he sold performance gear out of the trunk of his car).
PepsiCo One of the highest-ranking women in global business, she is credited with driving innovation at the food and beverage giant. 30 MAY 23, 2016 | ADWEEK How to run an advertising agency David Ogilvy R unning an agency requires midnight oil, salesmanship of the highest order, a deep keel, guts, thrust, and a genius for sustaining the morale of men and women who work in a continuous state of anxiety. It is popularly believed that advertising attracts neurotics who are naturally prone to anxiety.
If it’s the right thing to do for them, it’s the right thing to do for Mars,” Reid says. Given the changing nature of the marketplace, with buyers demanding natural and healthier choices more than ever, observers view the strategy as an essential ingredient for the long-term success of iconic treats like M&M’s, Skittles, Snickers and Combos. 1 billion Employees: 127,000 Last quarter, J&J overcame currency headwinds to deliver top- and bottom-line growth, with Gorsky, 56, boosting 2016 sales projections by $400 million.